Rights & settlement rail · generative video

Your likeness.
Licensed. Paid.

You approve. You get paid. Nothing goes public unless you say so.

80M+Reach under mandate
Pre-renderEnforcement, inside the model
0Frames without a licence
Generation 8f21c5Rail · SeedanceLikeness ref · Artist 01Queued
Request 8f21c5Rail: Seedance · pre-render check
0%
GeneratingDenoising step 0 / 40
Blocked · before computeNo object · 0 frames
This prompt references a registered likeness.
Artist 01 is protected under mandate CLY-0007-EU. The rail will not allocate compute to this request without a licence.
No render object exists · 0 framesGet licence via claya →
cLicence availableCLY-0007-EU
ScopeBrand campaign · permittedTerritoryEuropean Union · in scopeApprovalRights holder · on fileExclusionsPolitical · Alcohol · Gambling
Price$0.42per generation · settled to rights holderPay & license
Settlement● Confirmed
TransactionCLY-TX-8F21C5PayerBrand tier account · via SeedancePayeeArtist 01 · rights holderBasisMandate CLY-0007-EU · per generation
Amount$0.42settled · ledger entry 4418Releasing to render
✓ Rendered under licenceSettled · $0.42 → rights holder
ReadyGenerate
How the rail works

Register. Enforce. Settle.

Every mandate compiles into a portable rights object. Models query it, refusals happen pre-render, and every authorized generation carries a price back to the person. First rail live: Seedance.

01RegisterRights holder
Identity, permitted uses, exclusions, territory, rate, approval and model scope. Filed once, countersigned, registered inside the engine.
IdentityArtist 01 · verified
PermittedMusic video · Editorial · Brand
ExcludedPolitical · Alcohol · Gambling
Rate$0.42 / authorized generation
ModelsSeedance · default
02EnforceInside the model
Every request touching a registered likeness is checked against the rights graph before compute. No licence, no render. Nothing to take down.
8f21d2✕ Refused · no licence · 0 frames
8f21d7✓ Authorized · approval on file
8f21e4✕ Refused · excluded category
8f21e9✓ Authorized · within scope
03SettlePer use
Each authorized generation carries the mandated rate. claya clears, routes and pays the rights holder, line by line, across every connected surface.
Aug 14Partner app · 2,205 gen
Aug 21Seedance · 1,980 gen
Aug 28claya Studio · 3,122 gen
Paid$4,123.14 → rights holder
Rights console · the rights holder's viewMandate · Requests · Generations · Ledger
80M+Combined reach
under mandate
1Rail live · Seedance
Kling, MiniMax H3 next
Pre-renderEnforcement inside
the model
0Frames produced when
a request is refused

Generation is a commodity.
Permission is the asset.

Video models can now produce any real person, on demand, at near-zero cost. That makes compute cheap and human identity the scarce input. Today it is used without consent, without terms and without payment.

Takedowns run after the fact. Watermarks label a render that already exists. claya moves the check before compute is allocated: one mandate per person, queried by the model on every request, settled to the rights holder on every authorized use.

Not a studio · not a model · not a marketplace
the clearing layer between them
The network

Rights holders connect once.
Each engine integrates once.

claya clears, routes and settles every authorized use between them. A frontier model has designated claya as its third-party talent origination rail. The next step is making the rail multi-model.

Rights holders

Need: one mandate, one control layer, distribution across every model.

01Artists
02Actors and athletes
03Creators
04Estates
05Labels and agenciesRoster-level onboarding
Identity · rights
Price · permissions
Settlement

Generation surfaces

Need: cleared talent, one integration, one settlement rail.

LiveSeedanceFirst rail · enforcement at model level
NextKling · MiniMax H3Integration in discussion
Liveclaya StudioOwned surface · talent creates, fans generate
NextPartner apps and studiosclaya API · wholesale distribution
NextBrands and agenciesCleared endorsements and campaigns
30MUsers on a single AI video platform today. It runs on synthetic characters, because licensed real people were not available to it.
20M+Generations a month on that platform alone. Every one is a transaction that could have carried a rights fee.
1Mandate needed. One cleared identity distributes across every connected surface without renegotiating.
For rights holders

Register the identity.
Set the terms.

Agencies, labels, estates and individual artists. One mandate, filed once, enforced at model level and settled per use.

  • Roster-level onboarding
  • Approvals and exclusions you control
  • Reporting and settlement in one place
For labels, agencies and enterprise

Onboard the roster.
Clear it everywhere.

One roster agreement instead of model-by-model contracting. Onboarding, approvals, reporting and settlement for every identity you represent, through one operating layer.

  • Roster-level mandates, one contract
  • Approvals and exclusions at client level
  • Consolidated reporting and settlement